2021 Aime Award Winning Series
In late Q3 2020, the Marketing team at Prospera began designing and planning the Business Member Spotlight initiative.
As the focus was around retention and awareness, successful conversion looked like: increased engagement longer visits, more pages viewed per visit and web traffic to prospera.ca as well as increased social engagement for our featured business members. During the campaign, we saw an increase of 332% in page views to prospera.ca/business and a 705% increase in page views to the Prospera Blog compared to the previous period. In total, the videos had over 1.3 million views with a 39% completion rate and drove over 10,000 clicks to the prosper.ca/business site.
Learn more at:
Director: Adam Schellenberg
DP: Michel Mueller / Christoph Helms
Drone / Gimbal / Cam Op: Andreas Mannegren
Edit: Jonathan Giesbrecht
Other videos from the series: