Prospera – Member Spotlight Videos
2021 Aime Award Winning Series

In late Q3 2020, the Marketing team at Prospera began designing and planning the Business Member Spotlight initiative.

As the focus was around retention and awareness, successful conversion looked like: increased engagement longer visits, more pages viewed per visit and web traffic to as well as increased social engagement for our featured business members. During the campaign, we saw an increase of 332% in page views to and a 705% increase in page views to the Prospera Blog compared to the previous period. In total, the videos had over 1.3 million views with a 39% completion rate and drove over 10,000 clicks to the site.

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Director: Adam Schellenberg

DP: Michel Mueller / Christoph Helms

Drone / Gimbal / Cam Op: Andreas Mannegren

Edit: Jonathan Giesbrecht

Other videos from the series: